HOME | REC, LLC

A STRATEGIC EXPLORATIONS COMPANY

Strategic brand storytelling

CAPABILITIES

Whatever the challenge, I’ll meet you with a thoughtful, custom approach, ready to dig in and uncover the insights you need to fuel your brand's next bold moves.

Strategically-Minded Explorations

My superpower is absorbing the truth of others. I’ll interrogate your category, engage deeply with your target audience and provide a nuanced understanding of who they are and what will move them toward your brand — whether listening in person, online or digging via AI exploratory.

Brand
Strategist

Are you looking for a fresh perspective on your brand overall? Are you defining (or re-defining) your brand's positioning? Do you need to dig deep into specific issues, challenging problems, upcoming decisions or specific opportunities? If so, I can ignite your strategic development with an exploration that brings new perspectives, recommendations and ideas.

Creative Exploration

Expert

Your creative ideas, especially those still in development, are precious cargo. Many agency clients trust me to explore their concepts with consumers. From rough conceptual ideas to finished copy or even film, I’ll delicately explore the way creative is or isn’t resonating with consumers. I’m here to help dial up the effectiveness of your hard work — not provide a go/no go laundry list of irrelevant likes or dislikes of your consumers.

Fractional

Strategist

Your strategy department is at capacity or maybe you don’t have an in-house strategy function. If that’s you, I can step into the strategist role to help with strategy development, crafting your brief, and working with creative teams to bring the strategy to life.

SERVICES

REBECCA
EASTLAND

As a human behavior detective, I’m well-versed in the science of understanding and inspiring human behavior. I know how to dig beneath the surface coordinates and find what motivates people to connect with a brand or organization. I’ve spent the past 25+ years as a brand strategist and qualitative researcher in leading advertising agencies and as an independent consultant.

For my agency clients, I feel you. The first half of my career was spent in the ad agency trenches informing and inspiring strategy and creative direction as a brand/account planner at several Minneapolis shops. In 2001, I struck out on my own to find new challenges by working directly with corporate clients and agency partners. Helping you get from here to there is why I do what I do.

Your brand challenges benefit from my genuine curiosity about why people do what they do, coupled with my educational background in both communications and psychology. Through the relationships I’ve built, I can assemble a team that fits with your brand’s specific needs. I bring insight beyond the obvious to connect and engage people with your brand or organization.